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Laura Freyaldenhoven

Marketing Assistant and Freelance Rep

Email:

laura.freyaldenhoven@icloud.com

Key Skills

Education

BA Multilingual Communication I University of Cologne

MA Media & Journalism I Newcastle University

Digital Content Creation using Adobe Creative Suite
Social Media content and scheduling
CMS & Web Management
CRM & Email Marketing
Reporting & Analytics
Working in high-achieving, fast-paced environment

Aspiring Music Events & Festival Marketer with experience in Live Events, copywriting, content creation, digital and social media marketing. MA Media and Journalism.

Work Experience

June 2023 - present

December 2022 - present

April 2021 - June 2023

November 2020 - April 2021

Marketing Coordinator I NOWIE (Network of Women in Events)

Content Creation – Planning and creating engaging content for NOWIE socials, writing copy for Press Releases and a monthly newsletter
Web Management – regularly updating NOWIE website with new initiatives and upcoming events
Monthly reporting - reporting on web traffic, social media engagement rates and newsletter reach

Marketing Assistant I Northumbria University

Content Creation - Plan and design image and video content for online marketing campaigns across our scholarship schemes, course listings and open day events. Using Adobe Photoshop, InDesign and PremierePro.
Campaign Support - Briefing and directing external creative agencies in web content, video and image assets for campaigns across LinkedIn, Youtube and partnersites such as Findamasters.
Digital Advertising - Working closely with our content and social teams to develop forward-thinking and effective digital advertising campaigns and analysing results in order to improve future campaigns.
Website management – Analyse and report on web traffic plus suggest and implement improvements to enhance user experience across our websites

Duty Manager I Tynemouth Surf Cafe

Event-Support – Assisting in the running of live music events by prepping the venue, looking after the bands and managing bar staff.
Content-Creation and Digital Marketing– Creating content for social media such as poster artwork, competitions and advertising material for hot drink specials and events.
Event-planning – pitching and implementing new event ideas and concept to grow the café’s customer base. Already establishes events series: Karaoke Nights. Currently pitching: Movie Nights.
Day-to-day duties - supporting senior management in overseeing the daily workings of the café

Editorial Intern I Gigs North East/SSD Concerts

Copywriting – Plan and create engaging content for the Gigs North East website such as interview features and gig previews.
Content Management – regularly updating company websites with new events schedules, making sure that all content aligns with current gig campaigns.
Research – Fact-checking articles and researching upcoming events and emerging artists in order to stay in touch with the local music landscape.
Onsite Festival Support – Ticketing and stewarding duties. Occasionally supporting artist liaisons with setting up the backstage area.